Expand Your Reach Through Co-Op Marketing
Each year, the Hilton Head Island–Bluffton Chamber of Commerce and Visitor & Convention Bureau offers cooperative marketing opportunities exclusively for Chamber members. Our program includes placements in the annual Vacation Planner, on our websites, through email marketing, and across social media—providing options to fit a range of budgets and marketing goals.
With 2.84 million visitors and average stays of 6-7 nights, our reach attracts high-intent travelers who are ready to spend.
Co-Op Opportunities
Put your brand in front of travelers when it matters most. Our Co-Op program delivers high-impact placements across print, digital, email, and social.
Website
Native advertising placements are available across our destination websites, giving partners added visibility as visitors research where to stay, dine, and explore.
Vacation Planner
Our annual Vacation Planner includes premium advertising opportunities designed to showcase businesses directly to travelers planning their Hilton Head Island experience.
Social Media
Sponsored social media options allow partners to reach engaged audiences through curated content across our active platforms.
Emails
Email sponsorships provide targeted exposure within newsletters and campaigns sent to travelers looking for trip ideas, events, and local recommendations.
Cooperative Marketing Opportunities
Welcome to the Hilton Head Island & Bluffton Partnership Portal, a place where collaboration flows as effortlessly as the tides. Here, we believe in the power of working together to tell a story that’s been generations in the making.
At the Hilton Head Island Bluffton Visitor & Convention Bureau, our goal is simple: to share the rich, naturally inspired story of our Lowcountry home, one of scenic beauty, cultural heritage, welcoming hospitality, and unforgettable experiences.
We are proud stewards of our region’s reputation as a premier coastal destination, and we do so with care. Through intentional marketing, group sales development, content creation, and brand storytelling, we preserve the charm and elevate the visibility of Hilton Head Island and Bluffton for today’s travelers and tomorrow’s generations.
And we don’t do it alone.
Every business that contributes to the visitor experience is a vital part of this story. From lodging and dining to guided excursions, retail, recreation, arts, and local culture, our partners are the heart of our destination.
Together, we shape a place where:
- Natural beauty meets natural curiosity
- Local character meets global appeal
- Relaxing escapes meet meaningful connections
- Business opportunity meets community pride
We’re not just promoting a destination. We’re preserving a feeling. One that visitors carry home with them and return for again and again.
Why It Works
Locally curated audience — Your business appears in front of travelers researching Hilton Head Island, not generic consumers scrolling online.
Multi-channel exposure — Website placements, targeted email campaigns, premium Vacation Planner ad placements, and social promotion within our official branded feeds.
Data-backed results — With 2.84 million visitors and average stays of 6-7 nights, our reach attracts high-intent travelers who are ready to spend.
Exclusively for Chamber members — Limited inventory means your message isn’t lost in a sea of irrelevant advertisers.
Frequently Asked Questions
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Our co-op program allows Chamber members to leverage our established marketing channels—website, social media, email newsletters, and the annual Vacation Planner—to promote their business directly to travelers researching Hilton Head Island.
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Participation is currently limited to active Chamber members. This ensures placements are focused on local businesses that support our destination and its visitor economy.
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Yes. Co-op placements are exclusive to Chamber members. If you’re not yet a member, we can help you join—membership includes access to the partner portal, business listings, and additional promotional opportunities.
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Partners can participate in multiple channels, including:
Website placements and featured listings
Display or advertorial placements in the Vacation Planner
Sponsored emails or newsletter features
Dedicated or shared social media promotion
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Inventory is limited and prioritized based on:
Channel availability
Seasonality and campaign timing
Business category relevance
Submission date of approved artwork and payment
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Our channels reach visitors actively planning their trip to Hilton Head Island, not passive or generic audiences. Website visitors, newsletter subscribers, and Vacation Planner readers are typically researching accommodations, dining, activities, and events.
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If your goal is to drive bookings, reservations, or in-market purchases from travelers, our co-op program is ideal. Restaurants, lodging partners, attractions, tours, events, retail, real estate, and service providers typically benefit the most.
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Yes. Digital placements provide performance reporting such as impressions, clicks, and engagement when available. For print placements, we provide distribution and audience metrics.
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We provide recommended specs, guidance, and examples. If you don’t have creative assets, we can refer you to local creative partners or assist with basic design services depending on your placement type.
