The Harbour Town Golf Links has always had its favorite places to watch the action (see our recent blogs), but the 45th edition of the RBC Heritage will have a new venue for an “enhanced fan experience” (in other words, another great place to party). Scottsdale has its famed 16th “stadium hole”, the PLAYERS has its Stadium Village, the Byron Nelson has its “party tent”, and now the RBC has its “Heritage Lawn”, a new place to see, and be seen, during the playing of the RBC Heritage.
Located in the triangle formed by the back of the 16th green, alongside 17 and off the 18th tee, the Heritage Lawn takes the place of the CBS TV compound, and instead of being an eyesore, will become a mecca for fans during tournament week.
The star of the Lawn will likely be the giant video board that’ll update the latest scoring and play the Golf Channel and CBS Sports broadcasts of each day’s action (be sure to wave during the blimp shots, your friends will see you all across the world! Some will find the Grey Goose Lounge a particularly tasty spot to hang out. Among the variety of activities that’ll be offered on the Heritage Lawn, RBC is sponsoring an interactive fan experience, Bridgestone will also provide interactive activities for fans of all ages, the Hilton Head Island/Bluffton Chamber of Commerce Social Media Lounge will offer fans the opportunity to share experiences and get all the latest Hilton Head Island Insider travel information. And you can visit the Heritage Classic Foundation’s Birdies for Charity tent where volunteers will be giving away Birdies Buttons to anyone who makes a pledge to the Birdies for Charity program.
The social media lounge will offer sofas to take a load off your feet, free rapid mobile charging stations and over a dozen iPads for visitors to share their memories on Facebook, Twitter, Pinterest or Instagram—some of which will be displayed on the jumbo video board (that’ll really impress your friends). The Heritage Lawn will also be the center of activity for daily giveaways, will be the “home” for RBC Heritage host Sir William Innes for much of the week, and the Saturday concert from the Headliners. You’ll be able to connect to the tournament’s Twitter feed or on Instagram by using @HiltonHeadSC or #RBCHeritage, on Facebook by tagging Visit Hilton Head on your photos, on Pinterest using @HiltonHeadSC in the photo description.
The tournament’s first impression will also be enhanced with the move of the large Sea Pines merchandise tent from the front entrance near the clubhouse to space between the 1st and 9th fairways, opening up more room for fans to get their PLAID On, and into, Harbour Town to enjoy a terrific day of golf and gathering with friends.
If it’s possible, the best party in South Carolina just got better!